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Five Ways to Improve your Site's Ranking on google.



If you use these tips, your website will rank higher in search engine results as it becomes more search engine optimized (SEO).


Publish Quality, Authoritative Content


The most important factor affecting your searchengine rankingsis the quality and authority of the content you publish.


This is especially true when usingSEO marketing.


The more visitors your site receives, the more authoritative and relevant it becomes because of the quality material you'vegeneratedwith your target audience in mind.


Develop your web writing abilities and establish yourself as a subject matter expert


2)Regularly update your content


We have undoubtedly made it clear that we care a lot about content.


Likewise, searchengines. One of the best ways to gauge how relevant a site is is by howfrequentlyitsinformationis updated, so make sure to do this.


On a regular basis (every semester, for instance), audit your content and update it as necessary.


Blogging


Your departmental news blog's keyword-rich content creation can helpimproveyoursearch engine rankings.


Even shorter updates about the specific subjects you are aiming for can be used as blog posts.


Link torelevantCMS webpages andblogposts when doing so will help the reader understand thesubjectmatter better or provide them with further details.


3)Metadata


Each page on your website should have a space between thehead> tagsfor metadatainformation about the page's contents.


If you have a CMS site that was created by theUMCweb team, thisinformationwill already be pre-populated for you.


However, as your site evolves over time, it is crucial that you check and update the metadata.


4)Have a website that is worthy of links


The likelihood of receiving links from other websitesincreaseswhen a website is authoritative, impartial, and helps users learn more about what they areinterestedin.


This boosts your search engine optimization.


By including pertinent links within the content, you can increase your authority and trustworthiness.


Trywriting the name of thelocationin place of "click here" links.


"Click here" has no additional search engine value beyond theconnected URL.


Use descriptive links whenever possible to connect keywords;


this not onlyenhancessearch engine optimization but also benefits your readers, especially those withdisabilities.


5)Use alternative text in your HTML


Use alt tags, or alternative text descriptions, to always provide your image and video media a description.


They areessential, especially for people who use text-only browsers or screenreaders, as theyenablesearch engines to find your page.


Good Luc.




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